SCRAP
SCRAP is a pre-loved clothing/textile collection company with a mission to Look cool, Save the Planet, and Donate Old Clothing. Serving as an antidote to the disease – aka. environmentally harmful fast fashion brands – and their carelessness and overproduction of textiles.
The mission of the brand is to create a place where companies and individuals can donate excess materials. Repurposing clothing can create new designs and textiles, cut C02 emissions, and stop chemicals from contaminating local water systems.
Look cool, save the planet, donate your old clothing.
Website Design
MOBILE Design
THE PURSUIT OF LESS ZINE
The Pursuit of Less is an analog zine created to educate readers about the negative effects the production and consumption of fast fashion has on our environment. I created this zine by making physical collages of images, text and fabric for each spread. Then using a Xerox machine I scanned the pages. I produced this zine using this method because the aesthetic it creates aligns with the edgy collage style of Scraps visual identity. This production method generates 90 percent less waste and is cheaper than a printer.
IN-STORE DONATION BINS
I designed an in-store clothing & textile donation bin. This bin would be located in various clothing stores partnering with Scrap. The donations will be collected and then repurposed and recycled into new clothing or fabrics.
I designed three targeted display ads for Google and Instagram, addressing different aspects of fast fashion—overconsumption, sustainable purchasing, and donation. These attention-grabbing ads aim to stop users from scrolling, inform and engage them about the environmental impact of fast fashion. Urging them to take action against excessive production and consumption.
